New technologies imply new jobs. The good news is that this area is far from experiencing a crisis and has even less unemployment. Indeed, specialized schools, offering initial or continuing training, are constantly opening their doors to satisfy the constant demand. In addition, all sectors of activity are looking for people with skills in computer program development, data management, or social network communication. Although these businesses regularly evolve according to digital innovations, we have identified the main roles that represent the future of the web.
The Data Scientist :
He is an expert in data processing, he seeks to give meaning to them. This data, collected from customers or employees, is carefully analyzed in order to recover as much information as possible. It will help the company to make the best strategic decisions. This profession is in high demand in many sectors such as finance, IT, healthcare, and connected objects. Indeed, it is linked to “Big Data”, which have become extremely popular as a result of the rise of mobile technologies and the Internet of Things (IoT). In a world where consumer expectations must be met immediately, this business allows real-time data exploitation, thus a 360° view of the targeted clientele.
The Developer :
He designs websites or applications for smartphones from A to Z. The customer or company provides him with precise specifications and then he creates all the technical functionality for a dedicated web interface. As a result of the continuous expansion of mobile applications, developers specializing in Android or iOS ecosystems are the most sought-after and receive the highest salaries. In short, the developer is the architect of websites and applications and is responsible for programming and producing lines of code.
The Social Media Manager :
He is a communication specialist and is in charge of managing a company’s brand image on social networks. He will build the entire web strategy for this brand and apply the few guidelines of his client. Thanks to it, the visibility and brand awareness of the brand are optimized on the web. Unlike the “community manager” who leads social networks and is an executor, the social media manager identifies the most relevant trends to follow and ensures the brand’s e-reputation through a defined strategy.
The Cybersecurity Expert:
Since there have been numerous cyber attacks and companies need new practices as a result, the cyber security expert has become one of the most high-stakes professions. His main objective is to protect the digital ecosystem by finding innovative solutions in IT security. Cyber attacks can be very expensive for companies, so they are willing to offer a generous amount of money to the one who will protect their data. The cybersecurity manager must, above all, possess very specific skills related to his or her field but also acquire a global vision of the company in which he or she works, in order to detect and repair security breaches.
The UX Designer (for User eXperience):
He is an evolution of the web designer, and is responsible for optimizing the user experience on websites and mobile applications. It must make the experience practical and enjoyable, and even emotional, by anticipating the user’s needs. He, therefore, works on the ergonomics and graphics of the platform, while having knowledge of psychology or sociology.
The Web Traffic Manager:
He manages website traffic to increase brand visibility and potentially increase sales. His main role is to control the various traffic acquisition levers such as natural and paid referencing, emailing, affiliation and display. He, therefore, uses statistical analysis tools on a daily basis and must monitor the number of visits to a site every hour. A budget is allocated to it for the various internet campaigns and, thanks to it, the number of visitors to a site can be increased quickly.
The content manager :
He is in charge of managing and producing content for websites or social networks. This business, is therefore, of a strategic nature. The content manager is attached to the marketing department through his work on inbound marketing. This method is intended to attract customers to the company, rather than to acquire them using traditional methods such as banner ads. The content manager’s objective of the content manager is to generate traffic on websites in order to convert prospects into customers. He must then produce relevant and targeted content according to the different missions given. His main competency is writing, but also content optimization through knowledge of search engine optimization (SEO).
Finally, he must have management skills to supervise and lead a team of writers or to manage projects. The advantage is that it can evolve from communication manager to marketing or brand content manager for large companies.
Thanks to constant technological innovation, new jobs like these are constantly being created. If you want to retrain professionally, then it is important to know that this is one of the sectors that recruits the most.