Zhor-Tech has opened a new path for footwear marketing by connecting brands directly with their consumers through our connected footwear solutions. Today’s footwear and garment makers hardly sell directly to their customers, rather, they are distributed through multiple retailers. As a consequence, most apparel brands never have access to basic customer insights such as email, age or geographical area.
With connected footwear, in order to operate their products, end-users are required to download an application and input personal information, this empowering brands with marketing data that they could not access before. This creates unprecedented opportunities: improve your direct marketing, target customer groups more efficiently or even sell directly through the application.
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